Additionally, go-to sneaker brand New Balance has unveiled a new shoe that fashion enthusiasts might love. Lastly, Italian fashion house Gucci has announced its Cruise 2025 runway show location. Founder Guccio Gucci worked as a luggage porter at The Savoy in London in 1897, where he was inspired to create his own leather goods before setting up his eponymous brand in 1921 on Via della Vigna Nuova in Florence. In that same sentiment, scroll on to see all the K-pop stars who made an appearance at the Gucci cruise show.
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“Embracing a shared commitment to inclusivity and empowerment, Gucci and Tate aim to encourage positive exchanges within communities, and inspire creativity across diverse audiences,” Gucci elaborated. Gucci also honored their long-time association with EXO member and solo artist, Kai, by presenting him in a series of teasers filmed ahead of his military enlistment. Despite not being present, the star’s name trended on social media, alongside the VIP personalities attending the event. The Italian luxury brand Gucci is no stranger to taking its presentations around the world. Following presentations in cities like Shanghai and Puglia, Gucci arrived in Seoul on May 16 to showcase an off-season collection.
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The new boutique is over 3000 square feet and was designed with the founder Simon Porte’s home in Provence. For Sabato De Sarno’s first cruise collection, London’s diverse culture will once again serve as inspiration, and he undertook multiple journeys to the capital to prepare. “Sabato De Sarno seeks to capture the essence of London’s spirit – a coming together of ideas, styles, and personalities, defined by contrasts that spark creativity,” Gucci said in a statement. As an epicenter for entertainment, Seoul welcomed several world stars and Asian icons for the fashion show. Among the parade of A-list celebrities were brand ambassadors IU, Lee Jung Jae, Shin Min Ah, and Hanni.
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The show honored the strong ties between the brand and the Asian country and celebrated a partnership between Gucci and Korea’s Cultural Heritage Administration to assist in the conservation of Gyeongbokgung Palace. Where the runway was once a lofty, abstract projection of simpler clothes to come, the leading Italian marque was able to airdrop that strangeness into real life. It's not that difficult to imagine a fashionhead carrying a skateboard It bag on any street of any capital. "Gucci opened its first store in Seoul in 1998 and has since cultivated a great affinity with its South Korean community," the house said of the decision to host the show in that particular location. The collection was a mix of trendy ideas and covetable items, a balance brands need to achieve today. However, they also need a jolt of creative energy and cohesive storytelling to build sustained hype.
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Channel French girl street style as seen on some of the Internet's chicest influencers. But while the brand is feeling the lack of a single and distinct creative vision (we’re four months out from Sabato De Sarno’s big debut), it was a solid showing, particularly in the way it incorporated Seoul-isms into the Gucci vocabulary while expanding into a kind of bourgeois eclecticism. As the first luxury house to host a runway show at the royal palace with a storied past, the show almost didn’t happen. New Balance has unveiled its 1906L shoe, a loafer silhouette in a gray/silver colorway. These are the second loafers to be revealed by the brand–the Junya Watanabe Fall/Winter 2024 runway debuted the first collaborative pair. The 1906 silhouette uses the 1906D running sneaker aesthetics with leather and mesh makeup.
The brand has invested in garnering the biggest names in Korean pop culture to represent their brand. One of Gucci’s most prominent star associations is EXO’s Kai, who has been working with the brand for a long time and even hopped on board to design a limited capsule collection in 2021. Gucci also handpicked singer IU, actress Shin Min Ah, and veteran actor Lee Jung Jae as ambassadors. Most recently, the brand called upon Hanni from K-pop sensation, New Jeans to be a global ambassador and poster girl for its Gucci Horsebit 1955 campaign. Gucci touched down in the bustling city of Seoul to present its Cruise 2024 collection.
She also accessorized with a Balmain Jolie Madame black leather handbag from the brand’s Spring/Summer 2024 collection. She, of course, wore her brown Fenty Puma Creepers in honor of her new sneakers launch party. The brand’s opulent 2024 cruise collection showcase took over the ceremonial courtyard of the 14th century Gyeongbokgung Palace, located in the center of the country’s capital city, Seoul, becoming the first event of its kind to do so. Models in flowing, colorful looks hybridizing the legacy brand’s luxe textiles and Seoul’s ongoing activewear trends walked the runway that stretched under rows of traditional red-painted arches, all while the city’s futuristic skyline hung in the background.
Gucci Resort 2024 Collection - Vogue
Gucci Resort 2024 Collection.
Posted: Tue, 16 May 2023 07:00:00 GMT [source]
The 1395 Seoul landmark, also known as The Palace Greatly Blessed by Heaven and built during the Joseon dynasty, was the venue of choice for Gucci’s Cosmogonie show, a repeat display of the collection unveiled last May in Apulia and that was supposed to be held on Nov. 1. Last month, Gucci had to call off its repeat show in Seoul following the tragic Halloween crowd crush in the city that killed more than 150 people and left dozens injured on the night of Oct. 29. Following the cancellation, Gucci said it was pledging a three-year donation geared at restoring and preserving the Gyeongbokgung Palace. As reported, Gucci’s design office will continue to carry the direction of the house forward until a new creative organization is revealed, following the exit of creative director Alessandro Michele last month. Gucci's show took place at the 14th Century Gyeongbokgung Palace; it was the first time that a production of its kind had been staged at the venue, and the house flew in plenty of A-list faces for the occasion, including house muses Dakota Johnson, Jodie Turner-Smith and Elizabeth Olsen.
The show, which was originally scheduled for May 15, marks the brand’s 25 years in the country as Gucci opened its first store in Seoul in 1998. On the accessories front, the collection updated the Horsebit clutch bag, first introduced by Tom Ford in the 2000s, reimagined in iridescent color schemes and precious leathers, or dressed up with dazzling crystals. A slanted box version of the 1955 Horsebit could be in the running to become the “It” bag of 2024.
MILAN — Gucci has returned to its traditional show calendar, beginning with the menswear collection to be unveiled in Milan in January, kicking off the city’s fashion week, and on Tuesday the Italian luxury brand will reveal it will stage its cruise 2024 show in South Korea on May 15. Since its original construction in 1395, the Gyeongbokgung Palace in Seoul has housed Korean royalty (mainly members of the the Joseon dynasty in the 15th and 16th centuries) and has been an epicenter of architecture and art, not to mention a living, breathing symbol of the capital’s history. That all changed on May 16, when Gucci took over for its 2024 Cruise presentation, “the first of its kind” to take place at the iconic monument — and the last before the September debut of new creative director Sabato De Sarno’s first collection for the brand. This was the latest Gucci collection to be designed by the in-house team after Alessandro Michele departed the brand late last year.
Prints created by visual ASMR artist Ram Han, who designed the invitation for the show and has collaborated with K-pop stars including Red Velvet, also took center stage on pieces like dresses and tops. Similarly, heavy embroideries and accessories like oversized chain necklaces added an edge to ensembles that channeled the street style that modern Korea is recognized for. On Tuesday, Gucci staged its Cruise 2024 fashion show in Seoul—at no less spectacular a venue than the six-century-old Gyeongbokgung Palace—to commemorate the 25th anniversary of the Italian house’s first store in the South Korean capital. It also marks Gucci’s third runway show since Alessandro Michele’s departure in November—and another transitional season for the label to navigate until newly appointed creative director Sabato De Sarno debuts his first collection, for spring 2024, in September. Here are the five biggest takeaways from a star-studded night of blockbuster fashion.
The cruise show in South Korea will mark Gucci’s 25 years in the country, since the brand opened its first flagship in Seoul in 1998. Gucci's first runway show of its centenary features festive looks and a high-fashion "hacking-lab" where Balenciaga and Gucci unite. Known for infusing glitz, glam, subversion, and expression back into Gucci, the prolific designer gave new life to the Italian label and the fashion industry as a whole. Speaking of which, the soundtrack formed the production’s other surface-level peek into Korean culture – the song was borrowed from Park Chan-wook’s Old Boy, the country’s most famous film. If you’ve seen one Korean movie other than Parasite, it’s Old Boy – a gritty tale of revenge, murder, and incest. It’s an astounding and amazing film, but doesn’t have any connection to what Gucci is doing here, aside from being Korean.
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