Gucci Cruise 2024 Show Will Be Staged at Seoul's Gyeongbokgung Palace

Table Of Content

• Things To Know About Gucci’s Sensational, Ceremonious Cruise 2024 Show In Seoul
• Gucci Announces Its Cruise 2025 Show Location
• Gucci’s Next It-Bag Is a Skateboard Deck
• XIN LIU Highlights The “Reality” Of Love In English Debut Single
• EXCLUSIVE: Gucci to Hold Cruise 2024 Show in South Korea
• Newsletter
• Gucci to Hold Cruise 2025 Show at London's Tate Modern

To add to the brand’s local cultural cache, Gucci enlisted South Korean digital artist Ram Han, known for her fantasy paintings, to create sporty streetwear for the collection. One hoodie, adorned with a cat’s paw touching a butterfly, provided ample visual ASMR. Indeed, the idea of a show at Gyeongbokgung, the former royal palace where the Gucci show unfolded, induced more than one raised eyebrow among locals. Any Korean has been a hundred times over on field trips, escorting overseas guests, to see the cherry blossoms bloom, and it is the de facto destination for all foreigners shooting music videos, ad campaigns, and short films.

Things To Know About Gucci’s Sensational, Ceremonious Cruise 2024 Show In Seoul

The Italian fashion house Gucci is holding its Cruise 2025 runway show in London at the Tate Modern on May 13. Creative director Sabato De Sarno will have his debut cruise show since taking the role last January. This location announcement stems from a long-lasting relationship between Gucci and the global city London. According to WWD, the founder Guccio Gucci worked in London for as a luggage porter and lift boy.

Gucci Announces Its Cruise 2025 Show Location

Tate Modern is the latest in a string of culturally significant sites to welcome the brand. In a yellow, black, and white houndstooth printed blouse paired with a black mini skirt, white tube socks, and black Gucci loafers. Among them included NewJeans’ Hanni, the freshly appointed ambassador and newest face of the house, soloist IU, and the who’s who of K-pop’s hottest groups right now, like ITZY, IVE, Aespa and more.

Gucci’s Next It-Bag Is a Skateboard Deck

The original soundtrack from hit K-dramas such as “Squid Game,” “Parasite,” and “Oldboy” matched the pulsating lightscape that dazzled the sacred grounds of the palace courtyard and hinted at the subdued subversive nature of modern South Korean style. After its initial plan to host former creative director Alessandro Michele‘s Cosmogonie Collection in November was canceled due to the tragic crush in Itaewon, Gucci persisted and sought approval from the Cultural Heritage Administration. The Kering-owned Florentine house was granted the green light just ahead of its 25th anniversary in the market. Gucci has previously staged its Cruise collections in Seoul’s historic Gyeongbokgung Palace, London’s Westminster Abbey, Florence’s Palazzo Pitti, and Roman necropolis Alyscamps in Arles, France.

Detachable sleeves contrasting with Gucci’s monogram and riding boots, wetsuits paired with long skirts, and horse riding pants matched with sports shoes, were just a few of these juxtapositions. The looks featured an equally varied range of materials including neoprene, wool, chiffon, and leather. This decision appeared to be reversed last fall, with Gucci’s announcement of the uncoupling of the men’s and women’s shows. Last week Louis Vuitton fixed May 24 as the date, but the geographic location and venue are still under wraps. Gyeongbokgung Palace was selected to pay homage to South Korean cultural heritage and in light of its links with astronomy research, a reference echoed in the Cosmogonie collection. In the 15th century, the palace housed a highly regarded astronomy center including Ganuidae, the Royal Observatory.

These words may hint at where designer Alessandro Michele’s influence has lingered at the label since his November 2022 exit. Gucci has asserted its megawatt star power over the last few seasons, and the Cruise 2024 show was no exception. Seated in the front row were Squid Game’s Lee Jung-jae and Hanni of the mega K-pop band NewJeans (both are Gucci brand ambassadors), plus DJ and producer Mark Ronson, and actress Dakota Johnson. A$AP Rocky, the “famously good-smelling rapper” and recent face of the brand’s Guilty fragrance, performed at the afterparty. There were even some familiar-faced fashion royalty on the runway, including models Karen Elson and Hanne Gaby Odiele—who, with her deep-side-parted hair, recalled Prada’s surf-heavy Spring 2010 runway she walked over a decade ago. To counterbalance the brand’s “Bourgeois ‘streetwear'” archetype, finessed by the in-house team over the past two collections, the cruise show came with a cyber goth twist.

That is now the task handed to incoming creative director Sabato de Sarno, who will take his bow for Gucci in September. Gucci follows Louis Vuitton and Dior as the third luxury brand to mount a fashion spectacle in South Korea in recent years, a market of rising affluence and cultural influence. The collection honored Seoul's traditional culture and made cheeky references to the city's scuba diving and skateboard culture. At Gucci’s cruise 2024 show in Seoul, the brand’s studio team delivered a spectacle that celebrated hybrid global fashion with a stellar cast that included the likes of Kai, Sora Choi, and Karen Elson. The front row was filled with celebrities, both international (Dakota Johnson, Elizabeth Olsen, Saoirse Ronan) and domestic (NewJeans’s Hanni, IU, Lee Jung-jae). Yet unlike others that have merely dipped a toe in the water, Gucci dove headlong into the Han river by dedicating the entire collection to a Seoul sensibility, the vibrant street style and kinetic movement that has so captivated the world.

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As the last show to be handled by the design team before new creative director Sabato De Sarno takes the helm, the collection had that slight moodboard feel. But the referential mix did nicely capture the look and feel of the city’s streets. You could see Seoul youth in the long loose silhouettes, pants worn low on the waist to bag around the ankles, the parachute maxi skirt, and the plethora of cinching cords. These subtle references to local street style felt smarter than the more obvious nods, like the word Gyeongbokgung emblazoned on the back of a T-shirt. Instead of pigeonholing Korean style with stereotypes, it makes more sense to address it as a fashion-conscious city like any other.

Vogue 10: The 10 must-have items from Gucci's cruise 2024 collection - Vogue Singapore

Vogue 10: The 10 must-have items from Gucci's cruise 2024 collection.

Posted: Mon, 11 Dec 2023 08:00:00 GMT [source]

The Gyeongbokgung Palace was the venue of choice also for the Cosmogonie show, a repeat display of the collection unveiled in May 2022. According to Gucci, the scuba-inspired looks were a literal reference to wetsuits worn by windsurfers and jet-skiers on the Han River, a niche community sport that exploded in popularity among stressed-out Seoulites post-COVID-19. Models also appeared on the runway carrying huge surfboards and life-sized skateboards that came with an attached pouch, updating the counterculture movement with a high-fashion spin. Model Sora Choi opened the show in a long black padded coat over jeans, clutching a fetching baguette-shaped bag that appeared again and again (kitted out in crystals, quilted in holographic lilac). There was a blend of bourgeois streetwear and sportswear, such as the bouclé bike shorts with the ladies-who-lunch jacket, cropped to flash the midriff, as well as a standout pale pink chiffon dress with tiered ruffles that fluttered down the runway, which was worn over a black scuba suit.

Yet seeing the palace lit up at twilight, devoid of tourists, with the pine-covered mountains in the background, as violins swelled in the background, playing a lilting strain from the Park Chan-Wook film Old Boy, even this jaded Seoulite felt her breath sucked away. At the Challengers Los Angeles premiere, Olympian Venus Williams showed support for the tennis-themed movie in a Vivienne Westwood textured dress, styled by Simon Robins. The off-the-shoulder gown was designed with a pebbled leather texture and an asymmetrical hemline cut at the front. Gucci will also support the Electric Dreams exhibition at Tate Modern, in addition to entering into a three-year partnership championing the museum’s work with young creatives, which speaks to the Italian brand’s commitment to fostering emerging culture.

Neoprene was seen as layered turtlenecks that zipped up to the chin, and paired with tweed midi skirts embellished with diamanté crystals racing up the sides. First, fashion icon Rihanna wore a neutral-toned Peter Do oversized suit to her Fenty and Puma Creeper release party. Next, Venus Williams wore an off-the-shoulder Vivienne Westwood dress to the Challengers premiere in Los Angeles. Meanwhile, image architect Law Roach and actress Zendaya have once again created a moment honoring Olympic tennis icons Venus and Serena Williams.

The show took place in the historic Gyeongbokgung Palace, gathering la crème de la crème of global entertainment on the front row. The first-of-its-kind event introduced a cruise collection that blended tradition and modernity through Gucci’s signature codes and Korean-inspired aesthetics. Shoes were an interesting mix of stompy boots, classically glam knee-highs, simple open-toed pumps, and funky guys cut from the same cloth as the surf-wear inspired pieces. Gracing a few T-shirts and hoodies and one dress, surreal pop-art illustrations by Seoul-based artist Ram Han were a welcome contemporary touch.

The goreum, a satin bow that created the high-waisted effect of a hanbok, was singled out as a key decorative element, adorning deconstructed outerwear and sheer muscle Ts alike. South Korea is one of the fastest-growing luxury markets, even surpassing the U.S. market from 2019 to 2022 in terms of growth rate, according to Citigroup. According to Euromonitor International, the South Korean luxury market was valued at $14.65 billion in 2021, ranking seventh in the world. In an elegant and sheer, all-white get-up decorated with yellow embroidered flowers.

The classic “N” motif sits on the top of the shoe with the “NB” sitting on the heels. Early indications suggest that Sabato De Sarno’s Gucci will lean into sharp tailoring with a touch of glamour, so it will be interesting to see how the creative director weaves London’s cultural elements into his designs for Cruise 2025. With Tate Modern’s historic façade serving as the backdrop, this is certainly a show to have on your radar.

It felt like a strange twist of fate, the subliminal point being that Seoul, as the current darling of the fashion world, is not so different from its sister cities. Gucci is the latest house to stage a premiere event in a metropolis that once slept in the shadow of its neighbors Tokyo and Shanghai. By now, the West understands the importance of this market, which holds a global influence. French brand Jacquemus has announced a new boutique is opening in Dubai at the Dubai Mall. The rich city is a growing attraction for luxury brands to have boutiques and flagships located there. This is the brand’s third permanent location aside from one in Paris and the other in Korea.

In an oversized tweed blazer paired with a white button down, navy tie, black mini skirt, and black loafers. In a beige boucle-textured long-sleeve dress with black tights, pumps, and Gucci Horsebit chain bag in white. If there was ever a question about Seoul, South Korea’s status as one of the world’s fashion capitals, Gucci officially put it to rest on Tuesday as the luxury Italian house put on its first-ever major runway show in the country. Gucci president and chief executive officer Marco Bizzarri inked an agreement on Nov. 1 with South Korea’s head of the cultural heritage administration Choi Eung-Cheon committing to the preservation of the palace.